The solution is to use a 'Finset' query such as:
$this->_productCollection->addAttributeToFilter("make", array("finset"=>"38"));
A discussion can be seen here: http://www.magentocommerce.com/boards/viewthread/201312/
And a list of different options: http://www.magentocommerce.com/knowledge-base/entry/magento-for-dev-part-8-varien-data-collections
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